منابع مشابه
Advertising and Conspicuous Consumption
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases consumers’ willingness to pay and thus pr...
متن کاملConspicuous consumption dynamics
We formalize Veblen’s idea of conspicuous consumption as two alternative forms of interdependent preferences, dubbed envy and pride. Agents adjust consumption patterns gradually, in the direction of increasing utility. From an arbitrary initial state, the distribution of consumption among agents with identical preferences converges to a unique equilibrium distribution. When pride is stronger, t...
متن کاملConspicuous consumption and satisfaction
Traditional tools of welfare economics identify the envy-related welfare loss from conspicuous consumption only under very strong assumptions. Measured income and life satisfaction offers an alternative for estimating such consumption externalities. The approach is developed in the context of luxury car consumption (Ferraris and Porsches) in Switzerland. Results from household panel data and fi...
متن کاملEavesdropping selects for conspicuous signals
Animal communication signals generally evolve to become increasingly conspicuous for intended receivers [1]. However, such conspicuous signals are also more susceptible to eavesdropping, i.e. exploitation by unintended receivers [2]. It is typically thought that eavesdroppers harm signalers and select against conspicuous signals [3]. But, if signal conspicuousness deters eavesdroppers by indica...
متن کاملConspicuous conservatism in risk choice
We analyze the risk levels chosen by agents who have private information regarding their quality, and whose performance will be judged and rewarded by outsiders. Assume that risk choice is observable. Agents will choose risk strategically to enhance their expected reputations. We show that conspicuous conservatism results: agents of different qualities choose levels below those that would be ch...
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ژورنال
عنوان ژورنال: Psyche: A Journal of Entomology
سال: 1891
ISSN: 0033-2615,1687-7438
DOI: 10.1155/1891/14656